TOP 10 Best Advertising Case Studies Results at 10Bestify.com
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Strategic Marketing Problems: Cases and Comments (12th Edition)
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. Best Advertising Case Studies
- ASIN: 0136107060
- ASIN: 0136107060
- ISBN: 0136107060
- Manufacturer: Pearson
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Best Marketing Case Studies, Strategies And Campaigns Of 2017: Learn from the best
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to drive sales, built partnerships and drive growth. Best Advertising Case Studies
- ASIN: B079L1NKX8
- ASIN: B079L1NKX8
- Manufacturer: New BookHill
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City Branding: Theory and Cases
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Best Advertising Case Studies
- ASIN: 0230241859
- ASIN: 0230241859
- ISBN: 0230241859
- Manufacturer: Palgrave Macmillan
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Applications of Case Study Research Second Edition (Applied Social Research Methods Series Volume 34)
A companion to Robert Yin's highly successful textbook Case Study Research: Design and Methods (3rd Edition, 2003), Applications of Case Study Research, Second Edition discusses numerous completed case studies on a variety of topics and includes examples using specific case study techniques and principles. The topics emphasize institutional and organizational phenomena, such as education, law enforcement, public health, economic development, and job training. From design to reporting, the applications identify and suggest solutions to problems commonly encountered when doing case studies. Best Advertising Case Studies
- ASIN: 0761925511
- ASIN: 0761925511
- ISBN: 0761925511
- Brand: Brand: Sage Publications, Inc
- Manufacturer: Sage Publications, Inc
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The Best of Global Digital Marketing: The Storybook 2
“The Best of Global Digital Marketing: The Storybook 2” by Mike Berry and Hando Sinisalu is the second book of Storybooks series and brings you an all-new collection of creative, technically excellent, highly successful digital/integrated marketing case studies from all over the world. The book showcases 25 award-winning marketing campaign case studies from following industries: financial services, B2B, retail, telecommunications, tourism, consumer goods, services and non-profit. Each case study contains exclusive interviews with the creators as well as expert opinions. Best Advertising Case Studies
- ASIN: B011P7L87K
- ASIN: B011P7L87K
- Manufacturer: Best Marketing International
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges? ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or... [Read More] Best Advertising Case Studies
- ASIN: 0742538362
- ASIN: 0742538362
- ISBN: 0742538362
- Brand: Brand: Rowman Littlefield Publishers
- Manufacturer: Rowman & Littlefield Publishers
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Campaigns and Elections: Contemporary Case Studies
This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors - a distinguished group of scholars and experts on campaign management - provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, par... [Read More] Best Advertising Case Studies
- ASIN: 1568024959
- ASIN: 1568024959
- ISBN: 1568024959
- Manufacturer: CQ Press
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Case Studies in Sport Law With Web Resource
Case Studies in Sport Law gives students an inside view of some of the most significant cases in sport law history—while dispensing with the legal jargon. This approach makes the book an ideal supplement for non-law students who want to understand the legal issues without having to wade through the legalese or needing a law school background to understand the cases. The cases are to the point and filled with real-life applications for sport management students.To ensure that the most relevant cases were included in the text, a panel of experts selected 90 classic and modern cases using the Delphi technique. The cases represent the breadth of sport law affecting interscholastic and recreational programs, school districts, colleges and universities, pro sport franchises, sporting good m... [Read More] Best Advertising Case Studies
- ASIN: 073606821X
- ASIN: 073606821X
- ISBN: 073606821X
- Brand: Human Kinetics
- Manufacturer: Human Kinetics
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Power Branding: Leveraging the Success of the World's Best Brands
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive?... [Read More] Best Advertising Case Studies
- ASIN: 1137278846
- ASIN: 1137278846
- ISBN: 1137278846
- Manufacturer: St. Martin's Press
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's jour... [Read More] Best Advertising Case Studies
- ASIN: 0679740422
- ASIN: 0679740422
- ISBN: 0679740422
- Manufacturer: Vintage
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Managing and Leading Today's Police : Challenges, Best Practices, Case Studies
Details Coming Soon Best Advertising Case Studies For courses in police administration and management. A problem-solving approach to modern police leadership Managing and Leading Today's Police: Challenges, Best Practices, and Case Studies provides a comprehensive insider's view into the challenging work of police leaders at all levels of management. Using a problem-based learning approach, the authors draw on their extensive practical experience to critique the organizational, personnel, and operational issues facing police agencies and to assert "what works" in contemporary police management. The 4th edition is a major revision, moving from a supervision to a management perspective. It covers new policing strategies, methods,
- UPC: 957965516
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Learning from Libraries That Use Wordpress : Content-Management System Best Practices and Case Studies
9780838911624 Best Advertising Case Studies Learning from Libraries That Use Wordpress
- UPC: 20572690
- Rating: 5.0
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Project Portfolio Management in Theory and Practice : Thirty Case Studies from Around the World
9781498769242 Best Advertising Case Studies Project Portfolio Management in Theory and Practice
- UPC: 51795913
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Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques - eBook
Expand Your Business and Reach New Audiences!Do you want to grow your online business? Are you trying to get an “Edge” on your competition? Would you like to catch the attention of more potential customers and make more sales every month?If so, Kelly Bolton’s Aggressively Grow Your Business with Growth Hacking is the book for you! In this inspirational book, you’ll gain a clear and comprehensive insight into online marketing. With the power of “growth hacking”, you can dramatically improve your business prospects - right away!Read this book TODAY to change your perspective on growth, marketing, and success!Let Kelly teach Best Advertising Case Studies Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques -
- UPC: 122469326
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Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies (Best Business Books Book 35) - eBook
Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world dont always get the credit or airtime they deserve. There are a number of recent growth engine companies that have challenged conventional paths to success and forged their own destinies through unique and innovative techniques that have resulted in huge success within a shockingly short time. This book pulls back the curtain on some of todays rising business stars and reveals what essential tactics theyve used to reach such impressive heights.Case studies included:- Lululemon- Alibaba- Keurig Green Mountain- Tesla Best Advertising Case Studies Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies (Best Business Books Book 35) -
- UPC: 833975873
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day... coca,cola,thought,ThoughtCatalyst,Catalyst,TopScienceFacts,Secret,Marketing,Commerical,Advertisin...
Coca-Cola Contour Digital Campaign – Case Study
As a brand that stands for happiness, for their 100th birthday we created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
Advertising - Advertising Examples & Case Studies
INTRODUCTION TO ADVERTISING Advertising Examples ( Howard Luck Gossage) Case Studies Advertising Examples,Case studies,ads,social media marketing,social media makerting tools,marketi...
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