TOP 10 Best Public Relations Campaigns Results at 10Bestify.com
-
Developing the Public Relations Campaign (3rd Edition)
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be a... [Read More] Best Public Relations Campaigns
- ASIN: 0205066720
- ASIN: 0205066720
- ISBN: 0205066720
- Brand: Brand: Pearson
- Manufacturer: Pearson
-
Social Media Campaigns
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. Best Public Relations Campaigns
- ASIN: 1138948608
- UPC: 001138948608
- ASIN: 1138948608
- ISBN: 1138948608
- Brand: Routledge
- Manufacturer: Routledge
-
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned ... [Read More] Best Public Relations Campaigns
- ASIN: 1506358039
- ASIN: 1506358039
- ISBN: 9781506358031
- Brand: SAGE Publications, Inc
- Manufacturer: SAGE Publications, Inc
-
International and Intercultural Public Relations: A Campaign Case Approach
International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. Best Public Relations Campaigns
- ASIN: 0205375200
- ASIN: 0205375200
- ISBN: 0205375200
- Manufacturer: Pearson
-
Democracy in Chains: The Deep History of the Radical Right's Stealth Plan for America
Winner of the Lillian Smith Book AwardWinner of the Los Angeles Times Book PrizeFinalist for the National Book AwardThe Nation's "Most Valuable Book"“[A] vibrant intellectual history of the radical right.”—The Atlantic “This sixty-year campaign to make libertarianism mainstream and eventually take the government itself is at the heart of Democracy in Chains. . . . If you're worried about what all this means for America's future, you should be.”—NPR An explosive exposé of the right’s relentless campaign to eliminate unions, suppress voting, privatize public education, stop action on climate change, and alter the Constitution.Behind today’s headlines of billionaires taking over our government is a secretive political establishment with long, deep, and troubling roots. ... [Read More] Best Public Relations Campaigns
- ASIN: 1101980974
- ASIN: 1101980974
- ISBN: 1101980974
- Manufacturer: Penguin Books
-
Strategic Planning for Public Relations
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strat... [Read More] Best Public Relations Campaigns
- ASIN: 1138282065
- UPC: 781349531447
- ASIN: 1138282065
- ISBN: 9781138282063
- Manufacturer: Routledge
-
What You Should Know About Politics . . . But Don't: A Nonpartisan Guide to the Issues That Matter
Engaging and inspiring . . . Reading this book should make you want to vote.”Barack ObamaIn a world of sound bites, deliberate misinformation, and a political scene colored by the blue versus red partisan divide, how does the average educated American find a reliable source that’s free of political spin? What You Should Know About Politics . . . But Don’t breaks it all down, issue by issue, explaining who stands for what, and why—whether it’s the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you’re a Democrat, a Republican, or somewhere in between, it’s the perfect book to brush up on a single topic or read through to get a deeper understanding of the often mucky world of American politics.This is an essential volume ... [Read More] Best Public Relations Campaigns
- ASIN: 1628726725
- ASIN: 1628726725
- ISBN: 1628726725
- Brand: Arcade Publishing
- Manufacturer: Arcade
-
Strategic Planning for Public Relations
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore... [Read More] Best Public Relations Campaigns
- ASIN: 041550676X
- ASIN: 041550676X
- ISBN: 041550676X
- Brand: imusti
- Manufacturer: Routledge
-
Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the results of the most recent election and Donald Trump's victory, and how, despite much discussion to the contrary, this was a huge victory for the billionaires who have been pouring money in the American political system.Why is America living in an age of profound and widening economic inequality? Why have even modest attempts to address climate change been defeated again and again? Why do hedge-fund billionaires pay a far lower tax rate than middle... [Read More] Best Public Relations Campaigns
- ASIN: 0307947904
- ASIN: 0307947904
- ISBN: 0307947904
- Brand: Anchor
- Manufacturer: Anchor
-
Rules for Radicals: A Practical Primer for Realistic Radicals
First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition. Best Public Relations Campaigns
- ASIN: 0679721134
- UPC: 783324849394
- ASIN: 0679721134
- ISBN: 0679721134
- Brand: Saul Alinsky
- Manufacturer: Vintage
-
Campaigns That Shook the World : The Evolution of Public Relations
"Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as Best Public Relations Campaigns Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling
- UPC: 45143849
- Rating: 4.0
-
The Comprehensive Public Relations Reader : Function and Practice
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific Best Public Relations Campaigns Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific
- UPC: 911136001
-
Evaluating Public Relations : A Guide to Planning, Research and Measurement
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and Best Public Relations Campaigns Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and advice
- UPC: 26928778
-
Putting the Public Back in Public Relations - eBook
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn Best Public Relations Campaigns Putting the Public Back in Public Relations - eBook
- UPC: 841902783
- Rating: 2.0
-
Public Relations, 1st Edition
Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather than tinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations Best Public Relations Campaigns Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. Distinctive Features * Extended case studies in every chapter show students how to apply the chapter's core concepts * Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter * "In Case You Missed It" (ICYMI) boxes at the
- UPC: 55203125
What makes a good PR campaign?
Public Relations (Industry),Campaign,PR
What is Public Relations?
This video reviews the definition of PR, and explores the different types and functions of PR, such as: employee relations (internal PR), campaigns and politics, government relations, and media rel... Public Relations (Occupation),employee relations,government relations,media relations,PR definiti...
Top PR nightmares: What went wrong
CNNMoney takes a look at three of the biggest PR crises in recent history and how the companies involved in them handled the fallouts. CNNMoney,News,PR,Public relations,crisis
© 10Bestify.com - all rights reserved - Sitemap 10Bestify.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com